Thanks for your feedback; I really appreaciate you took the time to have a look at the different elements. My thoughts complementing what you already wrote:
- If a new logo is in the pipe, I'd wait for that before doing any further attempts (as it would be the eternal component of any livery design, i. e. the one that I can't change) - thanks for the hint!
- The silhouette on the tail is indeed a thing I'm quite uncertain about - it was a mere experiment; should we ever decide to go that direction (i. e. Alaska airlines approach), we'd have to vector our own decal for that purpose (I don't like the tune of adults not being on par with the children... doesn't fit with Unicef relation)
- The "puppets" in the banderole are indeed not playful (despite of the colours); they look a bit like a mens' restroom sign or the German Ampelmännchen. Unfortunately we don't have a good vectorized version of the matchstick children used in our classic livery - they could be good to be placed in a longer chain (probably also below the windows, just "standing" on the belly colour).
One thought on playfulness (regarding waved belly line curling up to the tail): The current livery is very hard to paint at least for some popular tube liners in XP. The reason is simple: To increase the texture resolution, it has become quite common among aircraft developers to split the fuselage part into two textures. Even with guide net lines, it's extremely fiddly to avoid a visible rupture in the painted wave scheme - and if it's just off by 1px, you see it. The same goes for the nose section, where it's mostly try & error to align the overlap so the colour bands look as painted in one shot around the nose from left to right (or vice versa).
What I'm seeking here is a simplification of that scheme. I'm not too skilled with PhotoShop, so it always takes me several weekends to get a basic livery layout right (indeed I only managed to do so for two aircrafts so far). Therefore if we want broader livery availability, I think it would help to simplify the paint scheme in order it can be tailored to a specific aircraft model within a couple of hours, not days or even weeks.
Typography is another complicated topic, but more due to license restrictions. For our purpose, we need at least two, maybe three different fonts:
- One for the logo itself (probably a sans serif type)
- one for a slogan and/or the aircraft name (probably a handwriting type), and maybe
- one for the aircraft registration (definitely sans serif, rather narrow type).
The fonts used in our original paintkit have one major drawback: They are not open source, so we're strictly speaking not allowed to redistribute them in a paint kit, and some of them only exist in formats not appropriate for recent operating systems and software.
Therefore what we'd need is a set of fonts fulfilling the above classification, and on top of that they need to be
- open source or public domain (CC0), so we can redistribute them with our paint kit without copyright infringement
- available in formats suitable for vector and pixel graphics programs (e. g. Inkscape, GravitDesigner, Illustrator, Sketch, Gimp, PhotoShop, ... you name it) - that means fonts only available as web fonts are ruled out!
- complete in terms of characters (I found a superb font for the registration - but for the fact it didn't contain a dash sign, which is bad for non-US aircraft registrations usually prefixed with a country letter and a dash; e. g. C- or CF- for Canada, F- for France, etc.). For aircraft names, also rather special domestic characters (accented letters, umlauts etc.) are absolutely needed.
- The glyphs must be of really high quality (vector-drawn with cleaned curves and good hinting properties) - for some purposes (i. e. high resolution 4k liveries), we have to use quite big font sizes. If the glyphs are poorly developed (not so unusual among open source fonts), they simply look ugly and rugged if scaled to something like 150pt.
Last but not least, so far I used the existing colour scheme (except for the grey colour, which I stole from Air Berlin). AFAIK, we only have a set of three colours defined currently (light blue, dark blue, and orange). From my point of view, it wouldn't hurt to define a fully-fledged five colours scheme, complementing the existing colours e. g. with a dark grey and fine tune the hex codes for the existing CI colours. If you'd like to experiment with that, I can recommend https://color.adobe.com/
- it's a great tool for playing with colours.
-- end of brain dump
Looking forward to the new logo and some further ideas concerning colours, typography, elements, ... let's play with those until we're all happy!